Case Study A Global Investment Marketing Essay

Case Study A Global Investment Marketing Essay A global investment is a difficult mission that requires the assessment of different aspects of potential opportunities in different countries. Moreover, needs serious examination and analysis of success and failure probability. The purpose of this paper is to study the strategy of Etisalat, the United Arab Emirates (UAE) telecommunication company in the Saudi Arabia market as Mobily. Moreover, description, cause and effect of that strategy will be discussed at understand Saudi’s economy and to identify the total investment in the mobile sector. In addition, an attempt to examine the performance of Mobliy and the obstacles it faced was made. A specially, the difficulty it faced when it started the business in the Saudi market while trying to catch a part of mobile phone market share, managing its business and communicating with its mother company in the UAE. To overcome these obstacles, Mobily created new services for personal and companies to add value for its subscribers to achieve its strategy target. To explain its success in Saudi’s market, some business information will be discussed evaluating its strategy. Table of Contents: 2- Etisalat’s globalstrategy 3-SAY GOODBYE TO THE MONOPOLY 4-Mobily Ownership Structure 5-Mobily Objectives 6-STRATEGY 7-HAJJ EFFECT ON PROFITABILITY 8-INFRASTRUCTURE 9-Effect of macro-environmental and micro-environmental on Mobily’s marketing mix 2- Etisalat’s globalstrategy Etisalat is the largest Arab telecommunications firm in the Middle East, with 63 million customers and has launched the most advanced services to the area.( http://www.etisalat.ae) Etisalat’s strategy is anchored in expanding in international markets and being able to be one of the top-10 telecom’s service suppliers in the world. To execute this strategy, Etisalat attempts actually to create the retail of mobile devices around some states in Africa, Asia and the Middle East as Saudi Arabia and Egypt because thes e countries have shown an increase in GDP, great increase in population and unemployment and Etisalat try to present telecom services and solutions which add value to consumers and facilitates perfect deal with technology. 3-SAY GOODBYE TO THE MONOPOLY In 2004, the only mobile operator was Saudi Telecom Company (STC). At the same time, the mobile penetration rate just was 40%,and there were only 9.2 million customers. When Mobily entered Saudi market in 2005, broke the monopoly. The liberalization of the Saudi Arabian telecommunication sector caused the penetration rate to rise to 109% in 2007, to  assure  of 50% for customers growth. Mobily paid 3.46 billion USD to have the second mobile license in KSA in 2005. Mobily was successful in covering most of Saudi Arabia’s land with the GSM coverage 97% of populated areas. It was also the first mobile Saudi operator to  initiate  value-added services such as location-based services (LBS) and MMS. 5-Mobily Objectives To be the best work environment in the KSA by caring for their employees. To be Number One at enjoyment their subscribers. To sustain leadership in data applications and services 6-STRATEGY Mobily is successful attainment its long term vision: to change from a pure mobile operator to a multi-functional telecom operator in KSA. Mobily was granted approval by CITC (Communication and Information Technology Commission) to attained 96% of Zajil International Telecom and 99.9% of Bayanat Al Oula which has a WIMAX license, two data service suppliers in KSA in 2008. Mobily is managing the cost of existing operations when its purchase of a 66.6% stake from the Saudi National Fiber Network (SNFN) which substitutes the use of STC’s international gateway network. The incomes of the SAR2 billion capital increases are used for funding or upgrading. (http://www.mobily.com.sa)

Question Respone Assignment Example | Topics and Well Written Essays - 500 words

Question Respone - Assignment Example Women are equal to men; at least it is the way the creator intended them to be. However, this has not been the case. They do not share the opportunities that are available with the men. The male has had supremacy over the women for a long time. The men are tyrannical in several ways. They include making women submit to laws and at the same time withdraws her rights and the rights given to men who do not deserve. The man deprives the woman rights to representation in legislation. The man makes the woman appear dead in the eyes of law; the woman has no right to property and views her to have a lot of impunity. Man frames the laws of divorce and taxes her at any chance he thinks it will be of profit to him. Man denies women positions in high places and only allows her to have subordinate positions. Any employment that looks profitable has been monopolized by man making women follow and man always having all the wealth. Man denies the woman a chance to obtain education and claims to have a right to assign the woman spheres of action (Susan 235-238). On the farmer’s view on his wife, it is evident that there are assumptions about the existing relationships between husband and wife. The wife should be submissive to the farmer and Farnham feels that the farmers opinions could cause main differences between them (Farnham 238-240). Nat turner led an insurrection in Virginia. He was in the company of a band of other labels, they killed around fifty-five whites and more than 25 children then they were captured and executed. He did this to demonstrate that slaves had the desire to have freedom and were desperate to get it. His experience as a child contributed highly to his actions later in life. The whites realized he was an intelligent child and had already declared that he would grow to serve as a slave. He grew up in mystery and decided he would never serve as a slave to anybody. He ended up as a slave, and he got great influence on other

Cold war Essay Example | Topics and Well Written Essays - 1500 words

Cold war - Essay Example This paper will address the cold war topic into details. The cold war was the tension that existed between the Western and Eastern blocs. After, the end of World War II, an English journalist named George Orwell used the term cold war in his essay (Lewis, 2006). As stated above, the cold war was led by the United States, its NATO partners and the Soviet Union together with its satellite associates. Some of the Soviet Republics included Poland, Latvia, Estonia, Eastern Finland, Lithuania and Eastern Romania. These territories were liberated and were transformed into satellite states (Leffler, 2008). The United States was the Western bloc (Western world) while the Soviet Union was known as the Eastern bloc (also communist world) (Tyull & Enright, 2011). The war commenced after the triumph of their wartime coalition against Nazi Germany. This success factor triggered political and economic differences among these two superpowers. The main wary factor in the war period was the introducti on of weapons of mass destruction. Before the war had commenced, the two superpowers fought together as friends during World War II, since; they had one enemy in common (Arne, 2007). The reason behind the naming of the war originates from the fact that the war did not involve direct military action because both sides were in possession of nuclear weapons. This war was caused by several issues. Some of the prevalent issues include Truman’s dislike of Stalin, Russia’s loathe of capitalism, secrets in nuclear power, fear of attack by the United States, need to secure the western border and the aim of spreading communism in the world (Brown, 2011). These among other factors are some of the main causes that led to the rise of the cold war. However, this rivalry was presented through espionage, aid to client countries, rivalry at sport competitions, massive propaganda campaigns, technological contests, military federations and making pleas to neutral nations. One of the most evident expressions of the conflict is the Space Race which was related to technological improvement. These were some of the proxy wars that the Soviet Union fought with the United States (Leffler, 2008). Additionally, both parties sought for a detente so as to relieve the military and political tensions (Arne, 2007). However, in the 1980s, the Western bloc increased their military, economic and diplomatic pressures. This was the period when the Soviet Union faced economic stagnation. According to researchers, the cold war was the first-ever war between the social and economic systems (Tyull & Enright, 2011). In this period, the prime minister of Britain, Winston Churchill felt that the Soviet leader; Joseph Stalin was quite untrustworthy. Stalin was viewed as distrustful after Truman informed him of a new weapon that he was to use against the Japanese. In addition, Stalin knew about the weapon’s power after reports of Hiroshima went back to Moscow. He also asserted that Wor ld War II was an inevitable case of capital imperialism and that the implications of the war reoccurring were exceptionally high. The Soviet Union had a vast army known as the Red Army that was headed by the Zhukov while the United States region were in possession of the atomic bomb which was recognized as the most destructive weapon of mass destruction in the world (Tyull & Enright, 2011). Patton who was one of the leading generals in the Western bloc recommended that the